Cycling content
that doesn’t feel
like ads.
I’m Mesut. Ex-competitive cyclist, mechanical engineer and creator on the bike. I try to make videos that hit the algorithm before the algorithm sees them coming. Sometimes it works.
Total reel views · all-time
LiveLive sum across all 30 reels, and climbing
Reach beyond followers
LiveRoughly 12.9 engaged accounts per follower over the last 30 days. Apparently the algorithm likes this one
Instagram followers
LiveSmall but loud. Mostly cyclists. Mostly nice.
Profile visits · last 30 days
LivePeople who tapped through to actually see who I am. The good kind of curiosity
Reach 30d
1.6M
unique accounts
Engaged 30d
134.3K
likes, saves, shares, comments
Posts last 30d
16
active & consistent
TikTok followers
1.8K
brand-new channel
What this means for your brandA small but rapidly growing audience of cyclists who actually watch, save, and share. Cost-per-view today is the lowest it’ll ever be. Probably.
See the offer →Most cycling content looks like a brochure. I try to make the kind of video your friend would send you at 11 p.m. instead. That’s the goal, anyway.
⤬
Trends first, cycling second
I study what’s blowing up across TikTok and Reels every morning, then translate it into the cycling world. Hopefully before too many other people do.
⤬
Native, not sponsored
When I work with a brand, the integration disappears. The video stays funny, the bike stays the hero, the brand benefits without screaming.
⤬
Real cyclist behind it
6 years of competitive racing and an engineering degree mean I can actually talk about geometry, drivetrain, fit. No vague hype, most of the time.
Each reel comes with the format used, why it travels, and the brand categories it’s ideal for. The goal isn’t to show off. It’s to make it easy for you to picture your product in the next one.
Published · live metrics
swipe →
Views
611K
Me, 200+kg
Watch ↗Format
Comedy skit · self-deprecation
Why it works
Body-image gag that flips the “cyclist = skinny” cliché. Every cyclist sees themselves in it during winter, which drives shares and DMs.
Ideal for
Views
141K
Pogačar mode. No prisoners.
Watch ↗Format
POV + Strava overlay · illusion vs reality
Why it works
Universal cycling experience: that 9-second “pro mode” moment before the legs give out. The on-screen ride data adds technical credibility.
Ideal for
Views
76K
New bike unboxing · “watched those Indian vids”
Watch ↗Format
POV unboxing + meta meme
Why it works
Rides a global trend (Indian unboxing format) and lands it in cycling. Cross-over reach: even non-cyclists watch for the meme.
Ideal for
Damn, my Rockrider is so fire
Watch ↗Format
Comic strip · 4-panel meme
Why it works
Three-tier meme everyone knows (yacht → Bugatti → reveal). The reveal lands the bike without ever pitching it. Anti-elitism positioning that the everyday cyclist eats up.
Ideal for
A win is a win
Watch ↗Format
Visual humor · scale comparison
Why it works
Surprise reveal format with a political-correct edge. Memorable, shareable, and signals a creator who can do edgy without being offensive. Exactly the type brands want for younger audiences.
Ideal for
Views
2.32M
50km in the kitchen
Watch ↗1.6M
Reach
3.3K
Saves
68.3K
Shares
11.1s
Watch
Format
Indoor mock-ride · Strava overlay
Why it works
50 km tracked indoors makes the absurdity work, and the Strava overlay sells the gag visually. The bike (and any brand on it) holds the frame for the entire ride. In this take the Van Rysel wordmark sits in the bottom-left corner the whole time, intentionally. Native product placement that never reads as an ad.
Ideal for
+ more
See the full
feed →
Format showcase · tap to play
swipe →
Format
POV humor · climbing pain
Why it works
Universal cyclist experience: that brutal hill where the smallest gear is your only friend. Self-deprecating without being defeatist.
Ideal for
Format
Gear admiration · bike beauty shot
Why it works
Speaks the language of gear obsession, ironic but genuine. The moment every cyclist stops mid-ride to photograph their own bike. Showcases hardware without sounding like an ad.
Ideal for
Format
Interactive · tap-and-hold game
Why it works
Uses Instagram's tap-and-hold mechanic. Engagement rate explodes because every viewer touches the screen. Universal cyclist dilemma (“should I upgrade?”).
Ideal for
Format
AI meme + bike beauty shot
Why it works
Rides the “ChatGPT remove X” global trend and lands it on a road bike. Cross-niche reach (anyone who follows AI memes also watches), the bike stays the visual hero.
Ideal for
Format
POV humor · gender-trope inversion
Why it works
Plays into the “men can't X” global trend. Broadens reach beyond the cycling bubble while still keeping the cyclist persona. Perfect for crossover brand integrations that want the cyclist demo.
Ideal for
Format
Gear porn · cockpit ASMR
Why it works
Tactile close-up that triggers gear-obsession watchers. Slow camera, hand on lever: the shot every cycling brand wishes they had in their TVC.
Ideal for
Format
Minimal POV · curiosity hook
Why it works
One-word hook (“Hé?”) creates a 0.5s mystery that forces viewers to keep watching. POV asphalt + bike close-up = clean brand canvas.
Ideal for
Format
Reaction · aspirational gear commentary
Why it works
Reaction format on premium gear (€14K bike), high engagement on the “price reveal” moment. Speaks to the aspirational segment of cycling.
Ideal for
Format
Premium unboxing · ASMR shoebox reveal
Why it works
Premium cycling shoes are the dream every rider scrolls past. The unboxing pacing turns a price-tag fantasy into a tactile moment. Brand drop happens on the box, not in the caption.
Ideal for
Format
Meme template · evolution comparison
Why it works
Universal meme template + cycling-specific gear stack. Layered identification: every viewer recognises themselves somewhere on the spectrum. The right column is essentially a viral product wishlist.
Ideal for
And these are just a sample. There’s a format for every cycling brand. Whatever you sell, I’ve probably got an angle for it. If not, I’ll invent one.
See full feed on Instagram →Age distribution
Gender split
Tightly aligned with cycling-gear purchasing power.
Top countries
LiveEuropean-distributed audience, perfect for brands shipping or launching across the EU. Italy, France and United States lead, with strong reach across the continent.
Your brand,
on every ride.
Tap any open slot to start the conversation. Categories already in rotation are listed for context, open to upgrade or category partnerships at any time. Yes, even the helmet.
- HelmetVan Rysel
- Eyewear
- Cycling apparelAvailable
- BikeAvailable
- WheelsAvailable
- ShoesAvailable
How we can work together.
Eight ways to build a partnership, from one-off content to full ambassador.
01
Instagram Reel
Idea → shot → edited → posted. The whole pipeline, including the part where I rewatch it 12 times before publishing.
02
UGC Package
Raw vertical-ready content for your own paid ads. Full usage rights, no posting on my profile.
03
YouTube Long-Form
5 to 15 minute review, race vlog, gear deep-dive. Distributed to YouTube + cut-downs for Shorts/TikTok.
04
Instagram Story Takeover
3 to 8 stories with stickers, polls, swipe-up to product. Saved to Highlights.
05
Product Review
Honest, hands-on review. On-bike footage, technical breakdown, pros and cons.
06
Event & Race Coverage
On-location production. Behind-the-scenes for sponsored events, races, launches.
07
★ PreferredLong-Term Ambassador
Multi-month partnership. I show up wearing your stuff long enough that even my mum recognises the logo. Locked exclusivity within category.
08
Affiliate / Discount Code
Trackable codes promoted across Reel, Story, bio link, YT description.
Rates vary by deliverable mix, exclusivity and usage. Request the full media kit →
Brands already on board.
A new chapter. First partnerships are landing now. Reserve your category before it’s locked.
Active partnership
- Product
- Rockrider MTB
- Type
- Gifted + paid UGC
Open slot
Your brand here →
Currently dreaming about · open category lock-in
Reach out → claim it
Behind the camera
Same passion, new lens.
From the start line
to the camera.
2014
Started racing
Joined a youth team at 13. Road and circuit. Italian junior calendar.
2020
Stepped away
Stopped competing after a teammate's tragedy on race day. Took the engineer's path instead.
2020-2025
Mechanical engineering
Studied frame geometry, aerodynamics, materials. Kept the bike obsession in lab form.
2026
Back on the bike
Back on the bike. Camera in hand. Trying not to crash either of them.
Let’s make
something good.
Drop the brief below or text me directly on WhatsApp. I reply within 48 hours, usually a lot faster.
Contact me on WhatsApp→- WhatsApp+39 347 890 7982
- Emailhello@mesutrides.com
- Instagram@mesutrides
- Based inItaly · Available worldwide