Press kit · Updated 14 Jun 2026
MESUTRIDES
Mesut Cepa · Cycling content creator · @mesutrides
Bio · Short
Mesut Cepa is an Italian cycling creator. Ex-competitive racer, mechanical engineer by training, full-time on the bike with a camera in 2026. Currently scaling fast: 1M+ monthly views, a ~5× engagement multiplier, and an audience that treats his feed like a friend’s recommendation more than a sponsored grid.
Bio · Long
Born in Italy, Mesut raced competitively from age 13 to 19 before stepping away from the sport after a teammate’s tragedy. He studied mechanical engineering, kept the bike obsession in lab form, and in 2026 returned full-circle as a creator, combining six years of insider racing knowledge with a sharp instinct for what the algorithm rewards. His videos try to land on cycling Twitter and IG before the trend turns mainstream, and the audience seems to enjoy it more than the polished, sponsored grid most brands settle for.
Fact sheet · Live data refreshed hourly
Instagram followers
10.5K
Engagement multiplier
12.9×
engaged / followers
Profile visits 30d
11.7K
Accounts engaged 30d
134.3K
Reach 30d
1.6M
unique accounts
Top reel views
611K+
“Me, 200+kg”
Posts last 30d
16
TikTok followers
1.8K
Audience · Top countries
- 01IT8.9%
- 02FR8.9%
- 03US6.7%
- 04BE5.9%
- 05GB5.2%
Audience · Demographics
Active partnerships · Currently wearing · Open categories
Active partnerships
Decathlon Italia · Rockrider MTB
Gifted + paid UGC
Currently wearing
Helmet · Van Rysel
Eyewear · Oakley
Open for partnership
Cycling jersey · Handlebar · Saddle · Frame · Wheels · Shoes · Socks · Ciclocomputer · Nutrition
Founding partner program · Through Q3 2026
Why these rates are this low
I'm building real case studies before locking in standard rates. The next 5 brand partners get founding-partner pricing in exchange for usage rights to the case study, a short on-camera testimonial, and category exclusivity within the partnership window.
Reach is growing fast: 1M+ monthly views and 89 average comments per reel on a sub-10K follower base. These rates lock you in before the numbers catch up. After Q3 2026, or once the 5 founding slots fill, rates move to standard tier (roughly 2× these).
Ranges scale with production complexity and exclusivity scope. Net of VAT, B2B reverse-charge invoicing from CEPALabs SHPK (Albania).
Sponsored Instagram Reel
€500 to €900
Concept, shoot, edit, post. ~150K to 300K projected views based on track record.
UGC raw deliverable
€250 to €400
60s vertical, full usage rights, no posting on my profile. Per deliverable.
Story takeover
€200 to €350
3 to 8 stories with stickers, polls, swipe-up to product. Saved to Highlights.
Product review
€700 to €1,200
Deep-dive Reel + Story arc. On-bike footage, technical breakdown, honest pros and cons.
YouTube long-form
€900 to €1,500
5 to 15 minute video. Distributed YouTube + cut-downs for Shorts and TikTok.
Event / race coverage
€800 / day + travel
On-location production, behind-the-scenes for sponsored events, races, launches.
Bundles · Better value
Starter package
€700
1 Reel + 5 Stories + Highlight save. Saves ~30% vs single rates.
Launch package
€1,400
2 Reels + Stories + 1 Reel cut for paid ads. Built for product launches.
Long-term ambassador · Preferred model
€1,200 to €1,800 / month
6 to 12 months. Includes 3 Reels per month, Stories, bio mention, category exclusivity within your vertical. The longer the lock-in, the lower the monthly rate. Most brands sign here once they see the first Reel land.
Affiliate / discount code
12 to 15% commission on tracked sales. No upfront cost.
Performance-based. Stackable with any deliverable above. Code lives in bio + reel descriptions.
Founding-partner rates valid through 30 Sep 2026, or until the next 5 brand partnerships are signed, whichever comes first. After that, standard tier applies. Custom production (scripted concepts, multi-day shoots, multi-creator setups) priced separately.
Featured reels
#1
Me, 200+kg
611.1K views
www.instagram.com/reel/DXfba41DC9-/
#2
Pogačar mode. No prisoners.
141.2K views
www.instagram.com/reel/DXh4HpNDFSf/
#3
New bike unboxing · “watched those Indian vids”
75.7K views
www.instagram.com/reel/DXc17OajEtr/
#4
Damn, my Rockrider is so fire
0 views
www.instagram.com/reel/DXnY19ECo7Z/
#5
A win is a win
0 views
www.instagram.com/reel/DXncQW4Cqzn/
#6
50km in the kitchen
0 views
www.instagram.com/reel/DXrktEijG-a/
Brand wishlist
Canyon · Pinarello · Specialized · Garmin · Rose Bikes · Wahoo · Oakley · Castelli · Rapha · MAAP · Gobik · Continental · Pissei
Downloadable assets
- Hero portrait (PNG)Download ↓
- Full body action shot (PNG)Download ↓
- Portrait #2 (PNG)Download ↓
- Reel cover #1 · Me, 200+kg (JPG)Download ↓
- Reel cover #2 · Pogačar mode (JPG)Download ↓
- Reel cover #3 · New bike (JPG)Download ↓
Right-click → Save image as. All assets cleared for editorial and partner use.