Press kit · Updated 11 Sept 2026
MESUTRIDES
Mesut Cepa · Cycling creator · @mesutrides · Reels that reach people who don’t follow me, spread across Europe and the Americas with no single market above 9% of the audience.
293.3K
Median views per Reel
across 23 published Reels
1.6M
Accounts reached · 30 days
unique accounts, off 5 Reels published in the window plus older ones still running
99.8%
Of that reach doesn’t follow me
147× the follower count
Bio
Mesut Cepa is an Italian cycling creator. Ex-competitive racer, mechanical engineer by training, full-time on the bike with a camera in 2026. 13.6M reel views to date, 1.6M accounts reached in the last 30 days, and an audience that treats his feed like a friend’s recommendation more than a sponsored grid.
Fact sheet
The numbers
Live data · cached 1h
- Instagram followers
- 11K
- Median views / Reel
- 293.3K
- the typical Reel, not the best one
- Reach · 30 days
- 1.6M
- unique accounts, off 5 Reels in the window
- Reach beyond followers
- 99.8%
- of all reach in the window
- Accounts engaged · 30d
- 127.9K
- 11.6× the follower count
- Top Reel
- 2.6M
- best single Reel
- Reels last 30d
- 5
- TikTok followers
- 3.4K
- and growing
Audience
Who is on the other side
74% male · 62% aged 18 to 34
Top countries
- 01IT8.9%
- 02FR8.2%
- 03US6.8%
- 04BE5.4%
- 05GB5.2%
No single market carries the audience, which is what makes it worth buying for a brand that ships internationally.
Age
- 13-176.9%
- 18-2426.8%
- 25-3435.8%
- 35-4416.9%
- 45-548.6%
- 55-643.5%
- 65+1.5%
Partnerships
Who I work with
Open categories below
Active partnerships
Decathlon · Rockrider mountain bikes
Product testing + content
Magene · Bike computers + power meters
Darevie · Cycling apparel
CYCPLUS · Electric bike pumps
WalkingPad · Foldable walking treadmill
Currently wearing
Helmet · Van Rysel
Eyewear · Oakley
Open for partnership
Technology and wearables · Outdoor and adventure gear · Frame · Wheels · Handlebar · Saddle · Cycling apparel · Shoes · Socks · Eyewear · Bike computers · Nutrition · Travel
Not a closed list. If a product fits the riding and the story, ask.
Rates
What it costs, and why
How these prices are built
Priced on views, not on followers. The median Reel on this account does 293.3K views across 23 published Reels, and 147× the follower count was reached in non-followers over the last 30 days. At the entry rate that is about €1.53 per thousand views, which is a fraction of what the same attention costs on paid social.
One guarantee sits under all of it: if a piece lands under 50K views on Instagram, I reshoot it at no cost. Ranges move with production weight, so a piece shot at home is the low end and a piece that needs travel, gear and a second operator is the high end.
Sponsored Reel
€450 to €800
Concept, shoot, edit, posted on my profile and cross-posted to TikTok and YouTube Shorts at no extra cost. The format that carries the numbers above.
Produced piece
€800 to €1,200
Travel to location, gear, second operator for third person coverage. For concepts that cannot be shot alone.
Story takeover
€200 to €350
3 to 8 Stories with stickers, polls, link to product. Saved to Highlights.
UGC raw deliverable
€250 to €400
60s vertical delivered to you, posted on your channels, not mine. No audience attached, which is why it costs less.
Production day
€800 / day + travel
On location for events, races and launches. Billed by day, deliverables agreed upfront.
Programs · Better value per piece
Launch package
€1,400
2 Reels + Stories + 1 cut for paid ads. Built around a single product drop.
Campaign program
from €5,000
10 pieces over 3 to 4 months, each on all three platforms. Six in my own format, four produced. Priced below the sum of the single items.
Long-term ambassador
€1,200 to €1,800 / month
6 to 12 months. 3 Reels per month, Stories, bio mention and category exclusivity in your vertical. The longer the commitment, the lower the monthly rate.
Affiliate / discount code
12 to 15% commission on tracked sales. No upfront cost.
Stacks on top of any rate above, never instead of it. Code lives in bio and in Reel descriptions.
Contact